Built by fly fishermen, for fly fishermen
High-modulus carbon, Ed Anderson artwork on every grip, and a lifetime no-fault warranty. $450 — the same for every weight we build.
Start here
Every rod is $450, so price can't guide you. Water and target species can. This is the question the current site never answers — six near-identical thumbnails at one price, in a slider.
Short casts, delicate presentation, small flies. You want a rod that protects light tippet.
If you own one rod, it lives here. Dries, nymph rigs, light streamers, most western water.
Wind, weight and distance. Alaska, the flats, the Bolivian jungle — their words, and the copy is good.
The lineup
The live site shows these in a carousel that duplicates every slide in the DOM. A table lets a buyer actually compare — and every row is a real product with its real price pulled from the store.
| Rod | Best for | Typical water | Price | |
|---|---|---|---|---|
 9' 3wt |
Trout, panfish, small species | Creeks & spring creeks | $450 | View |
 9' 4wt |
Balanced dry-fly work | Small to mid rivers | $450 | View |
 10' 5wt |
Heavy nymph rigs, mending | Larger rivers & lakes | $450 | View |
 9' 6wt |
The one-rod quiver | Most western water | $450 | View |
 9' 8wt |
Streamers, wind, travel | Alaska, Mexico, big rivers | $450 | View |
 9' 10wt |
Big saltwater species | Flats & blue water | $450 | View |
The missing piece
Measured on the live site: zero spec tables across all six rods —
no <table>, no <ul>, no <li>.
Action, materials and grip are described in prose; sections, rod weight and
what's in the box aren't stated anywhere. This is what a $450 buyer scans for.
| Line weight | 5 wt |
|---|---|
| Length | 10' 0" |
| Action | Fast |
| Blank | High-modulus carbon |
| Grip | Polyurethane blend · Ed Anderson artwork |
| Reel seat | Anodized aluminum |
| Sections | confirm with owner |
| Rod weight | confirm with owner |
| Tube & sock included | confirm with owner |
| Country of manufacture | confirm with owner |
| Warranty | Lifetime no-fault · $50 S&H |
| Trial | 90 days, free return shipping |
| Handle type | Full wells / half wells — confirm |
Line Weight | Rod Length | Action | Product Weight | Pieces | Handle Type), so this is the format buyers already compare against.
Trial & warranty
90-day trial, lifetime no-fault warranty, free return shipping. That is better than most of the industry offers — and on the live site it's a line of small text. It should be the reason someone risks $450 on a brand they've never heard of.
90
Fish it through a full season change. If you're not sold, send it back and they pay the shipping.
$50
No-fault means it doesn't matter how it broke. Say this out loud — $50 against a $450 rod is a strong offer, and hiding it on a separate page turns a selling point into a surprise.
0
No review app installed — judge.me, yotpo, loox, okendo and stamped all return zero. For an unknown brand at $450, this is the largest single gap on the site.
Functional art
Every rod carries original work by Ed Anderson wrapped into the handle. It's the most genuinely differentiated thing Folklore makes, and it's currently one line of text under a photo. It deserves the collaboration story, the artist's name in the spec table, and a close-up on every product page.
See the rodsWhat this mock is and isn't